31, July 2025
A study on the financial and operational impact of Metaverse investments in corporate business models
Author(s): Dr. Poonam Khamar Shah
Authors Affiliations:
Associate Professor, Silver Oak Institute of Management
E Content head, Silver Oak University, Ahmedabad
DOIs:10.2017/IJRCS/202507024 | Paper ID: IJRCS202507024Abstract
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Abstract: This study looks into how metaverse investments affect corporate business models, both financially and operationally. It specifically examines how these digital changes reshape company plans and results. The metaverse uses technologies such as virtual reality (VR), augmented reality (AR), blockchain, and immersive environments. It offers both chances and difficulties for today's businesses. This research uses recent academic writings to show how adopting the metaverse can lead to short-term market gains by raising stock value. It also shows how it can create long-term competitive benefits through better operations and new business models. The study also discusses the ethical, social, and governance parts of metaverse use. It stresses that companies need to adapt responsibly. The results add to current knowledge by showing how businesses can balance money spent on new technologies with lasting operational methods.
Keywords: Metaverse Investments, Corporate Business Models, Financial Impact, Operational Efficiency, Business Innovation.
Dr. Poonam Khamar Shah(2025); A study on the financial and operational impact of Metaverse investments in corporate business models, International Journal of Research Culture Society, ISSN(O): 2456-6683, Volume – 9, Issue – 7, Pp. 156-163. Available on – https://ijrcs.org/