A Comprehensive Analysis of Demographic Profile and Investment Decisions of Salaried Women
Author(s): 1. Monika Saradhara, 2. Dr. Nirav Vyas
Authors Affiliations:
1Research Scholar, Department of Management, Gujarat Technological University, Ahmedabad, India
2 Associate Professor- Marketing, Shanti Business School, Ahmedabad, India
DOIs:10.2017/IJRCS/202502007 | Paper ID: IJRCS202502007Investment can be described as the act of forgoing immediate benefits in anticipation of future gains. It involves the distribution of financial resources towards assets that are anticipated to generate a profit or positive return over a specified duration. The objective of the study is to know the the association between various demographic variables and objectives of investment and also to find the most preferred investment avenues by salaried woman. Structure questionnaire was used to collect the data from 225 salaried woman working in education sector at Rajkot. Data Analysis through SPSS various tools like frequency distribution, cross tabulation, chi-square test used. The result of the study found that age, marital status, education qualification, number of family member, type of education sector and annual income plays a crucial role in shaping investment objectives.
A Comprehensive Analysis of Demographic Profile and Investment Decisions of Salaried Women
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