30, September 2026

A Rural Marketing System of the Adi (A case study of Ngopok village, East Siang District, Arunachal Pradesh)

VOLUME-10; ISSUE-9; SEPT-2026

Author(s): 1. Dr. Pema Deki Mize, 2. Dr. Putoli Langkam

Authors Affiliations:

  1. Dr. Pema Deki Mize (Associate Professor), Department of History, Jawaharlal Nehru College, Pasighat, Arunachal Pradesh, India.
  2. Dr. Putoli Langkam (Associate Professor), Department of Political Science, Jawaharlal Nehru College, Pasighat, Arunachal Pradesh, India.

DOIs:10.2017/IJRCS/202609013     |     Paper ID: IJRCS202609013


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 Abstract:

The Adi having own language, religion, culture and custom mainly lives in the rural area. Agriculture is the main occupation of the people with rice as staple food. Besides, paddy they produce different cash crops like Take (Ginger), Tasing (orange), pitu (green leafy vegetables),O-mri (papaya), Enge (yam), Sibol (king chilli), lemon, Tabat (sugar Tapa (pumkin), Makung (cucumber),etc.,.Previously they used to do rural marketing through barter system to meet their ends. At present the people sell their products through different means of marketing system.The village people sell their products in the rural market and also to the market of Pasighat town, the headquarter of East Siang district. The rural marketing of the people are very unique.The village sell their products to the Jariyon (business middle man). In this context Jariyon system needs to be understood, the concept, the system of function, profits etc. The rural agricultural practices of the people, types of rural marketing system and the changes in the marketing system are taken into consideration.

Keyword: Adi people, Dolung Kona, Dolung Arik Inam, Aggle Kusinam, Bepari, Jarion

Dr. Pema Deki Mize, Dr. Putoli Langkam (2026); A Rural Marketing System of the Adi (A case study of Ngopok village, East Siang District, Arunachal Pradesh)., International Journal of Research Culture Society,    ISSN(O): 2456-6683,  Volume – 10,   Issue –  9,  Available on – https://ijrcs.org/

  1. Sitang, , (2020), “Siang: Tribes And Culture Perspectives Of Tribal
  2. Culture of Siang Valley”, Raghav Publication, New Delhi, p.3
  3. Vide interview with Pottak Borang, age 45 years, on Aril 5, 2026.
  4. Ibid,
  5. Vide interview with One Lego, age 44 years, on May 8, 2026.
  6. Ibid,
  7. Vide interview with Maliyang Perme, (GoanBurah), age 70 years, on June 6, 2026.
  8. Vide interview with Amum Yomsho, aged 35 years, on June 10, 2026.
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