28, May 2026

A STUDY ON IMPACT OF DIGITAL WALLETS ON RETAIL TRANSACTION AND CONSUMER SPENDING

VOLUME-10; ISSUE-5; MAY-2026

Author(s): Ms. Desai Mansi, Dr.Ritesh Amarsela

Authors Affiliations:

1Assistant Professor,   Faculty of Management,   Faculty of Management,

Drs. Kiran & Pallavi Patel Global University,  Vadodara

2 Associate Professor & Research Supervisor, Faculty of Management,   Faculty of Management,

Drs. Kiran & Pallavi Patel Global University,  Vadodara

DOIs:10.2017/IJRCS/202605014     |     Paper ID: IJRCS202605014


Abstract
Keywords
Cite this Article/Paper as
References

Abstract: The growth of digital payment systems has significantly converted consumer purchasing Behavior in India. Digital Wallets similar as Google Pay, PhonePe and Paytm, have come popular due to their convenience, speed and availability.

As in this research, we study on “The impact of Digital Wallets on consumer spending in Gujarat”. Here it focuses on mindfulness, operation patterns, perceived security, satisfaction situations, and the influence of digital wallets on spending habits.

Here my data was collected through a structured questionnaire from 204 responders across the state Gujarat. Based on that, findings reveal, “E-wallets appreciatively impact sale effectiveness along with encourage raised spending because of convenience and price-grounded features”. Here, enterprise regarding security and also sequestration continue to affect stoner confidence.

 

Keywords: Digital Wallets, Consumer Behavior, UPI, Digital Payments, Google Pay, PhonePe, Paytm, Consumer Spending, Gujarat.

Ms. Desai Mansi, Dr.Ritesh Amarsela (2026); A STUDY ON IMPACT OF DIGITAL WALLETS ON RETAIL TRANSACTION AND CONSUMER SPENDING, International Journal of Research Culture Society,    ISSN(O): 2456-6683,  Volume – 10,   Issue –  5,  Available on – https://ijrcs.org/

Post Views: 39

Download Full Paper

Download PDF No. of Downloads:7 | No. of Views: 32