28, February 2026

Comparing the Structural Frameworks of Internet Marketing and Traditional Marketing: A Large-Scale Analysis

VOLUME-10; ISSUE-2; FEB-2026

Author(s): Dr.Sagar Ashok Pachpute, Dr.Sudarshan Arjun Giramkar

Authors Affiliations:

1HSBPVT’s GOI, Faculty Of Management Kashti . Tal Shrigonda Dist – Ahilyanagar 414701

2HSBPVT’s GOI, Faculty Of Management Kashti . Tal Shrigonda Dist – Ahilyanagar 414701

DOIs:10.2017/IJRCS/202602014     |     Paper ID: IJRCS202602014


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Abstract:    The rapid advancement of information technology and the growth of electronic commerce have fundamentally transformed marketing practices. This study investigates the structural differences between traditional marketing and internet marketing. Through a detailed literature review and empirical analysis of business cases across various industries, we examine how the classic 4Ps marketing framework has evolved into the 8Ps model in the digital era. The research explores the strategic, operational, and customer engagement dimensions of both approaches. Our findings reveal that internet marketing’s extended framework — including precision targeting, personalized content, diversified payment methods, and push-pull communication strategies — offers superior flexibility and responsiveness to customer needs, but also introduces new challenges related to privacy, technology adoption, and market competition.

Key Words:  Information technology, Internet Marketing, digital revolution, Traditional Marketing, Customer Relationship Management

Dr.Sagar Ashok Pachpute, Dr.Sudarshan Arjun Giramkar (2026); Comparing the Structural Frameworks of Internet Marketing and Traditional Marketing: A Large-Scale Analysis, International Journal of Research Culture Society,    ISSN(O): 2456-6683,  Volume – 10,   Issue –  2,  Available on – https://ijrcs.org/

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