11, March 2025

Gender Variation in Using Social Media Among Adolescents in Hyderabad City

VOLUME-9; ISSUE-3; MAR-2025

Author(s): Pakala Chaitanya

Authors Affiliations:

Research Scholar, Department of Social Work, Osmania University, Hyderabad.

DOIs:10.2017/IJRCS/202503003     |     Paper ID: IJRCS2025030003


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The advent of social media has significantly influenced the lives of adolescents, shaping their social interactions, self-expression, and information consumption. This research investigates the frequency of social media usage among adolescent children in Hyderabad city, with a specific focus on gender-based variations. Utilizing a mixed-methods approach, data was collected through surveys and interviews with 440 adolescents aged 13-18 years from both government and private schools and colleges in Hyderabad. The findings reveal significant gender-based variations in social media usage, with male adolescents demonstrating a higher engagement in various social media platforms like Facebook, Instagram and you tube compare to female adolescents. The study also highlights the socio-economic profile of the adolescents and the gender variation in access to own smart mobile phones. This research provides valuable insights into the gender dynamics of social media usage, informing educators, parents, and policymakers to foster a balanced and healthy digital environment for adolescents.

social media, adolescents, gender, usage, variation

Pakala Chaitanya(2025); Gender Variation in Using Social Media Among Adolescents in Hyderabad City, International Journal of Research Culture Society,    ISSN(O): 2456-6683,  Volume – 9,   Issue –  3.,  Pp.9-15.        Available on – https://ijrcs.org/

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