30, December 2025

INFLUENCE OF MEDIA ON INDIAN POLITICAL DISCOURSE AND PUBLIC OPINION

VOLUME-9; ISSUE-12; DEC-2025

Author(s): Dr. Anuj Agarwal

Authors Affiliations:

Director, HLM Group of Institutions, Duhai Ghaziabad

DOIs:10.2017/IJRCS/202512016     |     Paper ID: IJRCS202512016


Abstract
Keywords
Cite this Article/Paper as
References

Abstract: Media shapes political talk and people views in India's democracy. This holds true in a land full of varied groups. As the fourth pillar, print, TV, and online news link leaders to people. They share facts, guide talks, and check power holders. This study probes media's work in India's political scene and public thought. It eyes agenda-setting, story framing, and guard duties. Work checks old outlets and new social sites. These sway votes, knowledge, and citizen action. News tales touch policy fights, key issues, and group-based splits. Media boosts open rule and voter drive. Yet worries rise over ad cash, split views, false facts, and fake news online. Paper draws on deep review and past reports. It weighs media as power builder and opinion twister. Findings stress free media with ethics for strong talks. Push for news smarts, rules, and pro standards aids clear public views. Paper eyes media's core job in India's political chat and views. It tracks shifts from print to web. Study spans past roles, today's shifts, future paths in politics. It scans event news, people impacts, state rules, global peers, and tech news tools. Research and facts prove media forms India's political path and public minds.

   
Keywords: Media, Votes, News, State People, Democracy, Policy, Political, Facts, Opinion.

Dr. Anuj Agarwal (2025); INFLUENCE OF MEDIA ON INDIAN POLITICAL DISCOURSE AND PUBLIC OPINION, International Journal of Research Culture Society,    ISSN(O): 2456-6683,  Volume – 9,   Issue –  12,  Pp. 83-85.       Available on – https://ijrcs.org/

Post Views: 90

Download Full Paper

Download PDF No. of Downloads:9 | No. of Views: 84