National Conference on
Sustainable Development and Social Innovation in Business
31st January, 2020
Lady Doak College (Autonomous), Madurai – 2, Tamil Nadu, India
| CONFERENCE PAPERS – FULL TEXT |  |
| Sr. No. | Title / Contents | Paper Code | Page No. |
| a. | About the College & Department | – | 3 |
| b. | About the Conference | – | 3 |
| c. | Editorial Message | – | 4 |
| d. | Conference Committee | – | 5 |
| e. | About Key Note Speaker | 6 | |
| f. | Table of Contents | – | 8 |
| 1. | Consumer Satisfaction on Digital Payment: An integrative Conceptual Framework adopting Technology Acceptance Model (TAM), Innovation Diffusion Theory (IDT) and SERQUAL – Anand Soni, Dr. Harris Saseendran, Dr. Sonia Selwin | NCSD001 | 11-16 |
| 2. | Role of Management Studies in Achieving Sustainable Development Goals: A Case Study – Sangeeta Mehrolia , Joel Gnanapragash T, Subburaj A. | NCSD002 | 17-24 |
| 3. | Towards Developmental Thinking on Social Innovation: A Conceptual Study – Dr. Karpagavalli.G. | NCSD003 | 25-29 |
| 4. | A Role of Employee Relationship In Green Human Resource Management – Dr. Hannah Sharon, Mrs. V. Archana | NCSD004 | 30-33 |
| 5. | Indian Banking Industry: A Decade of Digital Excellence – Dr.Meenakshisundaram, & R. Uppily | NCSD005 | 34-37 |
| 6. | Organisational Citizenship Behaviour Among Bank Employees In Madurai District : An Empirical Study – M. Abarna Thevi, Dr. D.Jeba Priya | NCSD006 | 38-42 |
| 7. | The challenges of innovating for sustainable development – Dr. S. Beulah Mabel | NCSD007 | 43-46 |
| 8. | Go Green And Stay Sustainable- Recent Green Marketing Trends In India – Dr.Hannah Sharon, & Mrs. Preena Pradeep | NCSD008 | 47-50 |
| 9. | Impact of attitude on work-life balance – Mr.P. Thangamuthu, Dr.M. Ramkumar | NCSD009 | 51-54 |
| 10. | A study on consumers’ perception towards e-tailing (with special reference to women in Madurai) – R.Deepa, Ms.S. Kathija, Ms.P. Gajalakshmi | NCSD010 | 55-59 |
| 11. | A study on factors affecting happiness index among LIC agents in Madurai region – Ms. R. P. Malin & Dr. C . Kavitha | NCSD011 | 60-63 |
| 12. | The use of social media for sustainable learning among employees – Ms. Kajal j. Mehta, Dr.Srii Latha S. | NCSD012 | 64-69 |
| 13. | Women empowerment through Kudumbashree projects: A Kerala model – Ms. Nisha Ann Jacob | NCSD013 | 70-74 |
| 14. | Role of rural consumer in India – P. Jenith Lenitha, Dr. Rajee | NCSD014 | 75-77 |
| 15. | Green HRM practices for organisational and environmental sustainability – Ishwariya . D. | NCSD015 | 78-81 |
| 16. | Corporate social responsibility and shared value of companies – Dr. M.Sivakumar, Mrs Anupriya | NCSD016 | 82-84 |
| 17. | A study on legal version and marketing strategy of products produced by women entrepreneurs -with special reference to mobility shops in Madurai city – Mrs.K.Vijayalakshmi, Dr. T.Meharajan | NCSD017 | 85-89 |
| 18. | Sustainable development of consumer behavior on green marketing in India – Dr. A.Shajitha | NCSD018 | 90-92 |
| 19. | Fostering improvement towards start up in India – Dr. S. Usha, Ms. M. Theva Rani | NCSD019 | 93-96 |
| 20. | CSR: An Emerging Trend Among Legal Firms – R. Sumonthini Prathipa, Dr. S.Hannah Sharon | NCSD020 | 97-99 |
| 21. | Business Development Services and challenges of Rural women Entrepreneurs : A Diagnostic Study – Elamathi | NCSD021 | 100-104 |
| 22. | Big Data Analytics : A Review of Challenges and Opportunities in Healthcare Industry – Prateek Kaushal, Vasundhra, Gaganjot Kaur | NCSD022 | 105-110 |
| 23. | A Study of Retention Strategies For Sustainable Growth In Indian Healthcare Industry – Shivi Tyagi, Dr. Preethi, Gaganjot Kaur | NCSD023 | 111-116 |
| 24. | A Review of Marketing Analytics, Business Intelligence and Automation in Healthcare Industry – Vandana Kaur, Dr.Preethi, Gaganjot Kaur | NCSD024 | 117-123 |
| 25. | A Review on Impact of Robotics and Artificial Intelligence in Healthcare Industry – Vidyarati Chanu, Deeksha Garg, Gaganjot Kaur | NCSD025 | 124-129 |
| 26. | A Study on Sustainable Talent Management And Acquisition – Mrs.S.M.Nilofer Fathima, Mrs.T.Sownthariya, Dr.C. Muthuvelayutham | NCSD026 | 130-132 |
| 27. | Employee Retention In Dynamic Environment – S.Sivaranjani | NCSD027 | 133-135 |
| 28. | Motivating Factors To Opt For E-Retailing – Miss. K. Meena, Dr. N. Rajalingam | NCSD028 | 136-138 |
| 29. | Family and Work related Factors Contributing to Work Life Balance of Women Police Constables in Sankarankovil Sub – Division. – Dr.Sangeetha.R, Balasaraswathi.S | NCSD029 | 139-142 |
| 30. | Educational Institutions’ Contribution to conserve and sustainable Development of the Environment – Dr. K. Dhanalakshmi, Dr. R. Rajesh Ramkumar | NCSD030 | 143-145 |
| 31. | Social Innovations In Business : A Special Reference To Indian Context – P. Geetha | NCSD031 | 146-150 |
| 32. | A Review: Importance of Digital Reinvention For The Modern Business – Vasundhra, Prateek Kaushal, Gaganjot Kaur | NCSD032 | 151-155 |
| 33. | A Review On Quality Control Management In Healthcare Industry – Karan Kaushik, Dr.Preethi, Gaganjot Kaur | NCSD033 | 156-160 |
| 34. | Sustainable Quality Enhancement In Higher Education: The Way Ahead – Dr. Uma Nagarajan | NCSD034 | 161-164 |
| 35. | Effect of Brand Consciousness of Women Towards Buying Behaviour of Personal Care Products – Dr.R. Sundari | NCSD035 | 165-170 |
| 36. | Sustainable Strategic Development of Sugarcane Juice Producing Women Entrepreneurs In And Around Vilakuthoon, Madurai – Mrs. N. Stella, Dr. Sangeetha | NCSD036 | 171-174 |
| 37. | Factors Influencing Consumers’ Buying Behavior Towards Cosmetic Products – Dr. Sangeetha, Dr. Jeya Geetha | NCSD037 | 175-178 |
| 38. | Changing Lifestyles and Consumption patterns: A Scenario Analysis for India and Singapore – V. Rajalakshmi, Dr. R. Christina Jeya Nithila, Dr. R. Jeyakoodeswari, | NCSD038 | 179-182 |
| 39. | A Study on Issues and Challenges of Financial Inclusion in India – Dr. Subba Rayudu Thunga, Lavanya P. B. | NCSD039 | 183-186 |
| 40. | Psychological Aspects of Decision Making In Capital Markets – Bham Bham Babu | NCSD040 | 187-191 |
| 41. | Study on Sustainable Supply chain Implementation in Business Organisations – Mr. Vinoth Kumar V., Dr.C.Muthuvelayutham | NCSD041 | 192-196 |
| 42. | Lifestyle of Women College Educators and its impact on their Career Development – V. Rajalakshmi, Dr. R. Christina Jeya Nithila, | NCSD042 | 197-199 |
| 43. | The influence of organizational environment On personality development and Employee well being – Mr. Chrislee Livingston, Ms. Pavithra C Shekar | NCSD043 | 200-205 |
| 44. | Behavioural Bias among fireworks manufactures in Sivakasi – S. Anbu Selvi | NCSD044 | 206-210 |
| 45. | The Changing Role of HR in Sustainable Business Development – Vidhya Lakshmi R. | NCSD045 | 211-213 |
| 46. | Profession Direction : A Human Resource Practice – Dr. Cynthia Menezes Prabhu | NCSD046 | 214-216 |
| 47. | Ethics in Business (A Key Factor) Leads to Sustainable Business Development – Hardeep Singh, Bikram Pal Singh | NCSD047 | 217-224 |
| 48. | Negligence in Understanding the Seriousness of practising Green Marketing will cost us dearer than we expect – Theertha Prasad K. | NCSD048 | 225-228 |
| 49. | Significance Of TIIC In Business Enterprises From Micro To Large – Dr. S.Vijaya Prasanna Devi | NCSD049 | 229-230 |
| 50. | A Study on Microfinance Schemes For Development Of Women Entrepreneurs – Dr. A. Kavitha, D.Sathyakala | NCSD050 | 231-235 |
| 51. | The Role Of Community Radio In Grassroots Development – Opportunities And Challenges – Ms. Sharmila Christy S., Ms. Archana. N. | NCSD051 | 236-240 |
