INTERNATIONAL JOURNAL OF RESEARCH CULTURE SOCIETY

Abstract:  This study explores the role of psychological capital in fostering entrepreneurial spirit among women in the Namsai District of Arunachal Pradesh, India. Psychological capital comprising four core components: self- efficiency, optimism, hope and resilience has emerged as a significant psychological resource influencing individual motivation, decision making, take initiate and persist through challenges. Through a mixed- method case study approaches involving structured interviews, focus group discussion. The primary data have been collected from 200 women entrepreneur by adopting convenience sampling methods. The study examines how women in a Socio-culturally conservation and economically developing area leverage psychological capital to overcome barriers to entrepreneurship. The finding highlights that, despite structural challenges such as limited access to credit, market exposure and institutional support, women entrepreneurs in Namsai exhibit a strong psychological orientation that drives innovation, risk-taking and business continuity. The study contributes to the growing discourse on gender and entrepreneurship, emphasizing the need for policy framework and capacity building initiatives that integrated psychological capital development as a strategy for empowering rural women entrepreneurs. The implication extends to stakeholders in economic development, gender studies and entrepreneurial psychology.