23, September 2026

Use of Social Media by University and College Students: A Case Study

VOLUME-10; ISSUE-9; SEPT-2026

Author(s): Dr. Devendra Kumar

Authors Affiliations:

Dept. of Library Science & College Library,

Government Girls Degree College,

Kharkhauda, ​​Meerut (U.P.)

DOIs:10.2017/IJRCS/202609005     |     Paper ID: IJRCS202609005


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This study examines social media usage patterns among 293 college and university students in Meerut district, Uttar Pradesh. Using a descriptive survey method, it analyses students’ preferred platforms, frequency of use, time spent online, purposes of use, and educational applications. The findings show that WhatsApp, Instagram, and YouTube are the most popular platforms, primarily used for communication, entertainment, and accessing educational information. Although social media offers valuable opportunities for academic learning and information sharing, excessive use may lead to academic distraction, privacy concerns, and other negative effects. The study concludes that students should use social media responsibly and recognise its potential as a useful academic and educational resource rather than merely a source of entertainment.

Social media, university students, college students, higher education, Meerut, Uttar Pradesh, digital communication, educational resources.

Dr. Devendra Kumar (2026); Use of Social Media by University and College Students: A Case Study, International Journal of Research Culture Society,    ISSN(O): 2456-6683,  Volume – 10,   Issue –  9,  Available on – https://ijrcs.org/

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