January 2020 - INTERNATIONAL JOURNAL OF RESEARCH CULTURE SOCIETY (IJRCS) ISSN: 2456-6683

Volume: 4 | Issue: 1 | Published in : Jan – 2020

January 31, 2020 Editor - IJRCS YEAR-2020

PAPER ID	PAPER / ARTICLE TITLE – NAME OF AUTHOR	FULL TEXT	Page No.
202001001	Antimicrobial activity of pyrazole fused triazolo bridged thiadiazole derivatives – Jagadeesh Kumar Ega , KavithaSiddoju* , Samba Shiva RaoArisha, Ramesh Kola DOIs:10.2017/IJRCS.2456.6683/202001001		1-5
202001002	Errors and English Language Teaching – Dr. Mandvi Singh, Rashmi Kaushik, DOIs:10.2017/IJRCS.2456.6683/202001002		6-7
202001003	Consumer Rights and Law: Challenges and Issues in the Globalized World – Dr.E. N. Sivadasan, Dr.Rajani P. DOIs:10.2017/IJRCS.2456.6683/202001003		8-11
202001004	An Overview on Multifunctional Smart Textiles and Future Perspective for Mankind Development with Nano-technology. – Sourav Kumar Das, Injamam Ul Huq, Sabbir Ahamed, Sudipta Das DOIs:10.2017/IJRCS.2456.6683/202001004		12-16
202001005	Consolidation and restructuring of Indian banks through Mergers and Acquisitions – Mrs Sunindita Pan, DOIs:10.2017/IJRCS.2456.6683/202001005		17-21
202001006	PASSIVE ATTACKS IN MOBILE AD-HOC NETWORKS – Nidhi Malik, Dr. R.B. Singh DOIs:10.2017/IJRCS.2456.6683/202001006		22-25
202001007	HISTOCHEMICAL LOCALIZATION OF SUCCINIC DEHYDROGENASE IN SCHISTOSOMA SPINDALE – Vanita Malewar, Parvathi Jayanthi, Aruna Karemungikar DOIs:10.2017/IJRCS.2456.6683/202001007		26-29
202001008	Health Status Of Tribal Women In Jammu And Kashmir – Sanya Khan and Danyal Ahmed Khan DOIs:10.2017/IJRCS.2456.6683/202001008		30-35
202001009	A Descriptive study on the practice of selected contraceptive methods among the target population in selected areas Dehradun – Kirti Harjai, Rakhi Chand DOIs:10.2017/IJRCS.2456.6683/202001009		36-39
202001010	A Study on the Present Scenario Of Indian Automotive Industry and Its Prospects With Special Reference To Maruti Suzuki – Deepak.K.S DOIs:10.2017/IJRCS.2456.6683/202001010		40-41
202001011	An Economic Analysis of Area, Production and Productivity of Horticultural Products in India (2010-11 to 2017-18) – Shakeel Ahmad Mir DOIs:10.2017/IJRCS.2456.6683/202001011		42-48
202001012	MSMEs and Role of women Entrepreneurships in Make in India Campaign. – Prince Shahnawaz Malik, Dr.M.L. Dixit DOIs:10.2017/IJRCS.2456.6683/202001012		49-53
202001013	Career self-efficacy of college student – Somnath Roy, Dr. Debasri Banerjee DOIs:10.2017/IJRCS.2456.6683/202001013		54-59
202001014	ROLE OF SEZ IN INDIAN ECONOMIC DEVELOPMENT – Dr. Aditi Ashiya DOIs:10.2017/IJRCS.2456.6683/202001014		60-67
202001015	A STUDY ON CONSUMER BEHAVIOUR AND SATISFACTION TOWARDS RETAIL DEPARTMENTAL STORES WITH REFERENCE TO COIMBATORE CITY – M. Dharani Priya DOIs:10.2017/IJRCS.2456.6683/202001015		68-74
202001016	LAW ENFORCEMENT OF ONLINE CRIMINAL ACTIONS ONLINE REVIEWED ON ACT NO 19 OF 2016 CONCERNING AMENDMENT TO ACT NUMBER 11 OF 2008 CONCERNING ELECTRONIC INFORMATION AND TRANSACTIONS – Agung Tri Putra, Prof. Dr. Ismansyah, Dr. Delfiyanty, DOIs:10.2017/IJRCS.2456.6683/202001016		75-80
202001017	RELIABILITY ASSESSMENT OF WATER SUPPLY SYSTEMS – Bekmamadova Gulnoza Akmalovna DOIs:10.2017/IJRCS.2456.6683/202001017		81-86
202001018	A study on the different dimensions of Bodo tribal community of Dalbari village in Barama block of Baksa district in Assam, India – Saswatik Tripathy DOIs:10.2017/IJRCS.2456.6683/202001018		87-91
202001019	A study on problems faced by small and medium scale farmers in marketing their agricultural products in Coimbatore city – T.Deepika, Dr.R.Maharajothi Priya DOIs:10.2017/IJRCS.2456.6683/202001019		92-95
202001020	Non – Governmental Organization through Empowerment of women in the progressive activities – Dr.T. Girija Bai, DOIs:10.2017/IJRCS.2456.6683/202001020		96-97
202001021	CHANGING ETHNOGRAPHY OF THE LAVI FAIR IN HIMACHAL PRADESH – Dr. Pratap Singh Thakur DOIs:10.2017/IJRCS.2456.6683/202001021		98-103
202001022	Effect of Child Labour on the Relationship of Child Labourers and Their Parents – GARIMA DOIs:10.2017/IJRCS.2456.6683/202001022		104-108
202001023	A study evident in determinants of global economic crisis its impact on Indian economy – M. Karuppasamy DOIs:10.2017/IJRCS.2456.6683/202001023		109-111
202001024	ARCHITECTURAL MONUMENTS DURING THE MUGHALS RULE. – JEOTI PANGGING DOIs:10.2017/IJRCS.2456.6683/202001024		112-116
202001025	A Study on Socio Economic Development of Tribal People in Peth Taluka of Nashik District – Karishma Kasare DOIs:10.2017/IJRCS.2456.6683/202001025		117-120
202001026	Organizational and economic mechanism for the development of innovative processes in agriculture in Uzbekistan – Galimova Firyuza Rafikovna DOIs:10.2017/IJRCS.2456.6683/202001020		121-127
202001027	The current state and development trends of the agricultural products and food market in Uzbekistan – Dekhkanova Nilufar Sagdullaevna, Rozikov Jahongir Mustaqimovich, Tonkix Olga Viktorovna, Yakubov Farrukh Kamildjanovich DOIs:10.2017/IJRCS.2456.6683/202001027		128-135
202001028	Customers Perspective Towards Green Banking Initiatives in India – Belinda Maria Mendis and Neha U. Baber DOIs:10.2017/IJRCS.2456.6683/202001028		136-144
202001029	ONLINE SERVICE QUALITY AND ITS IMPACT ON CUSTOMER SATISFACTION AMONG SELECTED PRIVATE BANKS AT TAMIL NADU LEVEL – O. S. VIVEKANANTHAM, DR.M. MEKALA DOIs:10.2017/IJRCS.2456.6683/202001029		145-151
202001030	“Jathikku Karthavian”: A Short History of the Rise, Rule and Recline of the Archdeacons in India – Mrs. Monisha George DOIs:10.2017/IJRCS.2456.6683/202001030		152-156
202001031	An Analysis of Deforestation in Kokrajhar District of Assam using Remote Sensing Technique – Sanchuma Goyary, Bijuta Mushahary DOIs:10.2017/IJRCS.2456.6683/202001031		157-161
202001032	Cultural adjustment among foreign students: A Sociological study (Specially referred to Nigirian student’s cultural adjustment in Davanagere city in Karnataka) – Smt. Latha S. M., Dr. Shakuntala. C. Shettar DOIs:10.2017/IJRCS.2456.6683/202001032		162-165
202001033	TWENTY YEARS OF BACCALAUREAT IN BENIN: ANALYSIS OF THE SUBJECTS OF EVALUATION OF PHYSICAL SCIENCES WITH REGARD TO CURRICULAR DYNAMICS – Koba Charles Magbonde , Ahodegnon Zephyrin-Magloire Dognon, Raoul Gervais Dandjinou, Kossivi Attikleme DOIs:10.2017/IJRCS.2456.6683/202001033		166-169

NCSD-JAN-2020

January 30, 2020 Editor - IJRCS CONFERENCE/SEMINAR ISSUES

National Conference on

Sustainable Development and Social Innovation in Business

31^st January, 2020

Lady Doak College (Autonomous), Madurai – 2, Tamil Nadu, India

CONFERENCE PAPERS – FULL TEXT

DOIs:10.2015/IJRCS.2456.6683/NCSD.01.2020

Sr. No.	Title / Contents	Paper Code	Page No.
a.	About the College & Department	–	3
b.	About the Conference	–	3
c.	Editorial Message	–	4
d.	Conference Committee	–	5
e.	About Key Note Speaker		6
f.	Table of Contents	–	8
1.	Consumer Satisfaction on Digital Payment: An integrative Conceptual Framework adopting Technology Acceptance Model (TAM), Innovation Diffusion Theory (IDT) and SERQUAL – Anand Soni, Dr. Harris Saseendran, Dr. Sonia Selwin	NCSD001	11-16
2.	Role of Management Studies in Achieving Sustainable Development Goals: A Case Study – Sangeeta Mehrolia , Joel Gnanapragash T, Subburaj A.	NCSD002	17-24
3.	Towards Developmental Thinking on Social Innovation: A Conceptual Study – Dr. Karpagavalli.G.	NCSD003	25-29
4.	A Role of Employee Relationship In Green Human Resource Management – Dr. Hannah Sharon, Mrs. V. Archana	NCSD004	30-33
5.	Indian Banking Industry: A Decade of Digital Excellence – Dr.Meenakshisundaram, & R. Uppily	NCSD005	34-37
6.	Organisational Citizenship Behaviour Among Bank Employees In Madurai District : An Empirical Study – M. Abarna Thevi, Dr. D.Jeba Priya	NCSD006	38-42
7.	The challenges of innovating for sustainable development – Dr. S. Beulah Mabel	NCSD007	43-46
8.	Go Green And Stay Sustainable- Recent Green Marketing Trends In India – Dr.Hannah Sharon, & Mrs. Preena Pradeep	NCSD008	47-50
9.	Impact of attitude on work-life balance – Mr.P. Thangamuthu, Dr.M. Ramkumar	NCSD009	51-54
10.	A study on consumers’ perception towards e-tailing (with special reference to women in Madurai) – R.Deepa, Ms.S. Kathija, Ms.P. Gajalakshmi	NCSD010	55-59
11.	A study on factors affecting happiness index among LIC agents in Madurai region – Ms. R. P. Malin & Dr. C . Kavitha	NCSD011	60-63
12.	The use of social media for sustainable learning among employees – Ms. Kajal j. Mehta, Dr.Srii Latha S.	NCSD012	64-69
13.	Women empowerment through Kudumbashree projects: A Kerala model – Ms. Nisha Ann Jacob	NCSD013	70-74
14.	Role of rural consumer in India – P. Jenith Lenitha, Dr. Rajee	NCSD014	75-77
15.	Green HRM practices for organisational and environmental sustainability – Ishwariya . D.	NCSD015	78-81
16.	Corporate social responsibility and shared value of companies – Dr. M.Sivakumar, Mrs Anupriya	NCSD016	82-84
17.	A study on legal version and marketing strategy of products produced by women entrepreneurs -with special reference to mobility shops in Madurai city – Mrs.K.Vijayalakshmi, Dr. T.Meharajan	NCSD017	85-89
18.	Sustainable development of consumer behavior on green marketing in India – Dr. A.Shajitha	NCSD018	90-92
19.	Fostering improvement towards start up in India – Dr. S. Usha, Ms. M. Theva Rani	NCSD019	93-96
20.	CSR: An Emerging Trend Among Legal Firms – R. Sumonthini Prathipa, Dr. S.Hannah Sharon	NCSD020	97-99
21.	Business Development Services and challenges of Rural women Entrepreneurs : A Diagnostic Study – Elamathi	NCSD021	100-104
22.	Big Data Analytics : A Review of Challenges and Opportunities in Healthcare Industry – Prateek Kaushal, Vasundhra, Gaganjot Kaur	NCSD022	105-110
23.	A Study of Retention Strategies For Sustainable Growth In Indian Healthcare Industry – Shivi Tyagi, Dr. Preethi, Gaganjot Kaur	NCSD023	111-116
24.	A Review of Marketing Analytics, Business Intelligence and Automation in Healthcare Industry – Vandana Kaur, Dr.Preethi, Gaganjot Kaur	NCSD024	117-123
25.	A Review on Impact of Robotics and Artificial Intelligence in Healthcare Industry – Vidyarati Chanu, Deeksha Garg, Gaganjot Kaur	NCSD025	124-129
26.	A Study on Sustainable Talent Management And Acquisition – Mrs.S.M.Nilofer Fathima, Mrs.T.Sownthariya, Dr.C. Muthuvelayutham	NCSD026	130-132
27.	Employee Retention In Dynamic Environment – S.Sivaranjani	NCSD027	133-135
28.	Motivating Factors To Opt For E-Retailing – Miss. K. Meena, Dr. N. Rajalingam	NCSD028	136-138
29.	Family and Work related Factors Contributing to Work Life Balance of Women Police Constables in Sankarankovil Sub – Division. – Dr.Sangeetha.R,Balasaraswathi.S	NCSD029	139-142
30.	Educational Institutions’ Contribution to conserve and sustainable Development of the Environment – Dr. K. Dhanalakshmi, Dr. R. Rajesh Ramkumar	NCSD030	143-145
31.	Social Innovations In Business : A Special Reference To Indian Context – P. Geetha	NCSD031	146-150
32.	A Review: Importance of Digital Reinvention For The Modern Business – Vasundhra, Prateek Kaushal, Gaganjot Kaur	NCSD032	151-155
33.	A Review On Quality Control Management In Healthcare Industry – Karan Kaushik, Dr.Preethi, Gaganjot Kaur	NCSD033	156-160
34.	Sustainable Quality Enhancement In Higher Education: The Way Ahead – Dr. Uma Nagarajan	NCSD034	161-164
35.	Effect of Brand Consciousness of Women Towards Buying Behaviour of Personal Care Products – Dr.R. Sundari	NCSD035	165-170
36.	Sustainable Strategic Development of Sugarcane Juice Producing Women Entrepreneurs In And Around Vilakuthoon, Madurai – Mrs. N. Stella, Dr. Sangeetha	NCSD036	171-174
37.	Factors Influencing Consumers’ Buying Behavior Towards Cosmetic Products – Dr. Sangeetha, Dr. Jeya Geetha	NCSD037	175-178
38.	Changing Lifestyles and Consumption patterns: A Scenario Analysis for India and Singapore – V. Rajalakshmi, Dr. R. Christina Jeya Nithila,Dr. R. Jeyakoodeswari,	NCSD038	179-182
39.	A Study on Issues and Challenges of Financial Inclusion in India – Dr. Subba Rayudu Thunga, Lavanya P. B.	NCSD039	183-186
40.	Psychological Aspects of Decision Making In Capital Markets – Bham Bham Babu	NCSD040	187-191
41.	Study on Sustainable Supply chain Implementation in Business Organisations – Mr. Vinoth Kumar V., Dr.C.Muthuvelayutham	NCSD041	192-196
42.	Lifestyle of Women College Educators and its impact on their Career Development – V. Rajalakshmi, Dr. R. Christina Jeya Nithila,	NCSD042	197-199
43.	The influence of organizational environment On personality development and Employee well being – Mr. Chrislee Livingston, Ms. Pavithra C Shekar	NCSD043	200-205
44.	Behavioural Bias among fireworks manufactures in Sivakasi – S. Anbu Selvi	NCSD044	206-210
45.	The Changing Role of HR in Sustainable Business Development – Vidhya Lakshmi R.	NCSD045	211-213
46.	Profession Direction : A Human Resource Practice – Dr. Cynthia Menezes Prabhu	NCSD046	214-216
47.	Ethics in Business (A Key Factor) Leads to Sustainable Business Development – Hardeep Singh, Bikram Pal Singh	NCSD047	217-224
48.	Negligence in Understanding the Seriousness of practising Green Marketing will cost us dearer than we expect – Theertha Prasad K.	NCSD048	225-228
49.	Significance Of TIIC In Business Enterprises From Micro To Large – Dr. S.Vijaya Prasanna Devi	NCSD049	229-230
50.	A Study on Microfinance Schemes For Development Of Women Entrepreneurs – Dr. A. Kavitha, D.Sathyakala	NCSD050	231-235
51.	The Role Of Community Radio In Grassroots Development – Opportunities And Challenges – Ms. Sharmila Christy S., Ms. Archana. N.	NCSD051	236-240